Tools & Resources
How Do I Start?
Action Steps For Starting Your Own Business
Determine if you are ready for entrepreneurship
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Understand the risks & rewards
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Be honest about your personal strengths & weaknesses
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Test the viability of your business idea
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Get experience in your future business field
Build a group of competent advisors
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Banker, attorney, accountant, experienced entrepreneur, etc.
Research ~ Research ~ Research
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Develop a written business plan
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Understand the financial needs of the business
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Know who your customers will be & how to attract them
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Understand the legal & tax requirements for your business Learn how to price your products and/or services
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Recognize the importance of your business location
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Be willing to be a continual learner
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Ask for help when needed
Assess & strengthen your business skills:
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Organization & management
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Accounting/recordkeeping
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Sales/marketing/promotion Human resources
Internet & Technology
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Look into developing a web site
Market Feasibility and Planning
QUESTION: Why research your business idea?
ANSWER: To avoid costly mistakes!
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Does a market exist for your product or service?
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Do you know who your customers will be and can you provide a profile of your typical customer?
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Have you reviewed pricing standards within your industry? Are you competitive with those standards?
Is your business seasonal?
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Will the location of your business affect your profitability? Have you evaluated the strengths and weaknesses of particular locations?
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Have you evaluated your direct and indirect competition?
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Is it necessary to conduct any trademark and patent searches?
TIPS FOR MARKET RESEARCH
Your market research should be presented in a professional manner.
Use methods of research which provide measurable results.
Pay closest attention to the opinions expressed by your target market.
Be sure that your participants' reactions are based on your product or service.
Research, Reason, Evaluate, Re-evaluate, Continuous Planning.
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